For investors
Last updated on September 25, 2023
1. Introduction to Piggy
Piggy is committed to providing users whit a transparent, user-friendly financial experience. Our brand reflects simplicity, trustworthiness, and innovation. These guidelines ensure that our visual and verbal communication remains consistent across all channels.
2. Logo Usage
Primary Logo:
The piggy logo should always be displayed in its primary form, ensuring it maintains the integrity and recognition pf our brand.
The logo should have clear space around it equal to the height of the "P" to avoid clutter.
Alternate Logos:
Use monochrome or horizontal versions of the logo in scenarios where the primary version cannot be applied.
Do´s and Don´ts:
Do use the logo on a solid background with enough contrast.
Don´t stretch, rotate, or alter the colors of the logo.
3. Color Palette
Our color palette reflects the core values of Piggy: reliability, accessibility, and growth.
Primary Colors:
Piggy Vivid Lavender: #8067D8 (used for primary elements such as buttons and headers)
Neutral White: #FFFFFF (used for backgrounds to ensure readability and simplicity).
Secondary Colors:
Alice Blue: #F1F5F9 (used for subtle accents and backgrounds).
Slate Gray: #64748B (used for text and secondary actions)
4. Typograpgy
The fonts used in Piggy's materials convey a sense of clarity and approachability.
Primary Font: System Default (for headers and titles).
Secondary Font:
Font Sizes:
H1 Titles: 56px
H2 Titles: 28px
Body Text: 24px
Small Text: 18px
5. Tone of Voice
Piggy´s tone is:
Friendly and Approachable: Speak to the user in a relatable way, without being overly formal.
Clear and Direct: Use simple language to explain financial concepts.
Do´s:
Use phrases like "We're here to help you reach your financial goals".
Don´ts:
Avoid jargon or overly technical terms like "monetary liquidity".
6. Imagery and Photography
Piggy´s imagery should evoke positivity, growth, and inclusivity.
Style: Bright, natural lighting with a clean background. Use images of diverse individuals representing a variety of demographics.
Filters: Apply a soft, warm filter to create a welcoming feel.
7. Iconography
Piggy´s icons are simple, flat, and modern. They should:
Be used to illustrate ideas or simplify complex concepts.
Maintain consistency with our color palette (primarily using Piggy Vivid Lavender and Alice Blue).
8. Applications and Usage
Digital Media: Ensure that Piggy´s branding remains consistent across digital platforms, including websites, apps, and social media.
Print Media: Use high-resolution version of the logo and ensure color consistency when applying the Piggy brand to physical products, such as brochures or business cards.
9. Examples of Brand Application
Web Banners: Our logo should be placed in the top-left corner, with ample space around it. Use Piggy Vivid Lavender for call-to-action buttons and headers.
Social Media Posts: Use bright, engaging visual with concise, friendly captions.
10. Contact for Branding Issues
If you have any questions or need clarification on how to use Piggy´s brand assets, please contact our brand team at [contact email].